To meet shifting consumer expectations and keep businesses moving forward, Fusion specializes in holistic solutions. “We build high-impact strategies, and then integrate data and technology across platforms to deliver a seamless user experience,” says Dave LeVine, Vice President for Solution Delivery at Fusion Alliance.
Rather than relying on ad hoc solutions or chasing after innovation for its own sake, Fusion encourages clients to keep a customer-centric view. “When companies focus on human outcomes, they see more impact from leading-edge technologies,” LeVine says.
One of Fusion’s clients, a national pizza restaurant chain, is a case in point. The business knew it wasn’t converting first-time buyers into repeat customers, but it couldn’t identify what was causing the trend. With large volumes of data existing in multiple silos, the business needed help translating their information into actionable insights.
Fusion streamlined the restaurant chain’s data pipeline, funneling in customer behavior data, digital platform interactions, and food quality information and then creating a machine learning model that also incorporated third-party data for deeper cross-referencing. Fusion’s machine learning solution quickly identified patterns the restaurant chain had missed, discovering a critical decision point that drove conversions and accurately predicted loyalty over time. Using that insight, the client implemented a simple change in marketing tactics that led to double-digit profit growth.
“We customize emerging technologies and automation frameworks to drive real-time insights about customer expectations for our clients,” LeVine notes. “And those insights drive greater efficiencies and best-in-class digital experiences.
That commitment to cross-functional solutions also led to success for another Fusion Alliance client, life-science solution firm PRECISIONxtract. As part of an ongoing partnership, Fusion not only helped PRECISIONxtract develop AI-powered software products, but also used data-driven insights and out-of-the-box creativity to enhance PRECISIONxtract’s go-to-market strategy–with outstanding results. Within 90 days of one product launch, the company gained 100 qualified leads and built similar interest volume across other product lines.
We believe that uniting data, technology, and customer experience creates more meaningful digital transformations. And that generates phenomenal business growth, even in rapidly evolving markets
Fusion’s elite-level data, technology, cloud architecture, and digital platform delivery expertise enables the firm’s clients to evolve and scale rapidly, even in highly regulated spaces. A solid commitment to quality guarantees intelligent solutions that not only accelerate results, but also come in on time and on budget for 96% of projects.
As a highly agile consultancy with clients ranging from mid-sized businesses to global, Fortune 500 brands, Fusion Alliance helps companies realize truly transformative innovation in a rapidly changing world.