To help businesses unlock the full potential of their people, Troupper, a FL-based technology company, offers end-to-end services that encompass business digital transformation, business intelligence, and digital marketing. Santiago Rocha, co-founder and CEO of Troupper, says, “Our main objective is to be a guiding peer for our customers; we want to be a long-term partner not just a vendor. We understand our customers’ struggles; we place ourselves in their shoes and help them transform their business and reach new goals.” The firm’s unique approach to business transformation falls under four different pillars: strategy, people, processes, and technology. Initially, Troupper does a complete process review to understand variance in the client’s processes, identify issues, and make appropriate corrections. This is followed by assessing their technological infrastructure. “Technology affects the culture, efficiency, and relationships of a business. We identify the technology they currently use and what they require in order to produce the results customers demand,” mentions Rocha. While having a marketable product or service and efficient processes are all important, it ultimately falls to the people within the organization to execute the strategies, plans, and processes to make a business successful. True cultural change only occurs when the entire organization is aligned with the digital transformation strategy. But most often, people are resistant to change. “To that end, we help our clients transform the human talent at the level that digital business required. The perfect match between people and high-tech environment. ‘Do they have the right set of skills?’ ‘Do they have gaps in terms of development?’ ‘What additional competencies and training do they require in order to create the right culture for transformation?’” explains Rocha. To make people, process, and technology sustainable in the long-term, businesses need to create a clear path on where they want to be and how to get there. Troupper helps its clients forge a defined strategy that aligns with their company goals. “In short, we work with our customers to help them understand where they stand on their transformation journey and what they need to do in order to get to their destination. In other words, we craft the roadmap for their digital transformation,” adds Rocha.
Additionally, by offering business intelligence services, Troupper enables companies to move from reactive to proactive through an insight-driven mindset. By analyzing current and historical data within the client’s business context, the firm identifies different ways to increase their profits and offers performance benchmarks for the business to function more smoothly and efficiently. “Via digital marketing services, on the other hand, we help clients develop a full digital strategy and enhance their brand identity,” asserts Rocha.
Our main objective is to be a guiding peer for our customers; we want to be a long-term partner not just a vendor
Highlighting the benefits Troupper brings to the table via its innovative services, Rocha notes there are three main ones: an improved ROI as a result of process digitalization and customer satisfaction, a significant drop in indirect cost, and an engaged workforce. Besides, the founding team’s expertise and experience also play a critical role in the firm’s continued success. “We come from a business background. We know and understand the different areas and have the necessary insights. We know how people, process, and technology work together to really bring to life the strategy of a company,” affirms Rocha.
In an instance, the firm helped a Caribbean wholesale client turn their PnL from negative to profit. “The client had no clue what was happening. We did a full review of their commercial strategy, we managed to get all of their employees and sales representatives into a program to understand how their sales should be driven in terms of their scope,” informs Rocha. Troupper also deployed an execution tool within the client’s organization to help them measure what was being executed in each one of their stores, their stocks, the risk and the situation of all the stores through its BI dashboards. Within one year, the firm was able to achieve an improved ROI and revert its negative PnL value.
Success stories like these are what propel Troupper forward. Troupper’s mission is to be a strategic partner for companies looking to transform digitally. “We want to be an extension of our clients’ business. We want them to be able to leverage our know-how and support in all different areas not just from a technological perspective. We want to work and grow with them,” wraps up Rocha.